The Full Story
About us
Sit back, crack open a can, and enjoy yourself... For F.SAKE, you deserve one. Use your imagination, enjoy the show, and think about that Japan trip in 2035.
F.SAKE exists to flip the script on how the world sees and drinks Sake. Through a cast of bold, irreverent characters, we give our brand a voice that’s playful and impossible to ignore.
F.SAKE isn’t just a drink; it’s an experience. Our animations guide the consumer journey, spark curiosity, and create memorable stories whilst maintaining a love affair with Japanese culture.
Mission
We champion the smooth, refreshing, and naturally lower-alcohol qualities of sake, making it an approachable alternative to beer and cocktails, while spotlighting a category that’s been underutilized and overlooked in many markets.
Vision
Canned beverages are only the beginning. This is a platform for storytelling, culture-shaping, and ultimately expanding the Sake category into new areas of media and lifestyle.
We exist to make Sake visible, provoking, and desirable.
Why Sake? What is Sake?
Sake offers a unique combination of culinary versatility, health-conscious benefits, and a distinct, refined flavour profile. Unlike many alcoholic beverages, sake is known for its purity, often containing only rice, water, koji, and yeast.
Sake is made through a multi-stage fermentation process that converts rice starch into alcohol.
How Sake is made